{"id":1353,"date":"2025-06-03T10:36:42","date_gmt":"2025-06-03T02:36:42","guid":{"rendered":"http:\/\/www.kptg.cn\/?p=1353"},"modified":"2025-06-03T10:36:42","modified_gmt":"2025-06-03T02:36:42","slug":"%e4%b8%b4%e9%82%91%e7%bd%91%e7%ab%99%e5%bb%ba%e8%ae%be%e6%88%90%e5%8a%9f%e6%b3%95%e5%88%99%ef%bc%8c%e7%94%a8%e6%88%b7%e4%bd%93%e9%aa%8c%e4%b8%8eseo%e4%bc%98%e5%8c%96%e7%9a%84%e5%8f%8c%e8%bd%ae","status":"publish","type":"post","link":"http:\/\/www.kptg.cn\/?p=1353","title":{"rendered":"\u4e34\u9091\u7f51\u7ad9\u5efa\u8bbe\u6210\u529f\u6cd5\u5219\uff0c\u7528\u6237\u4f53\u9a8c\u4e0eSEO\u4f18\u5316\u7684\u53cc\u8f6e\u9a71\u52a8"},"content":{"rendered":"

\u5728\u6570\u5b57\u5316\u6d6a\u6f6e\u4e2d\uff0c\u4e34\u9091\u4f01\u4e1a\u82e5\u60f3\u901a\u8fc7\u7f51\u7ad9\u5b9e\u73b0\u54c1\u724c\u7a81\u56f4\uff0c\u5fc5\u987b\u6293\u4f4f\u4e24\u5927\u6838\u5fc3\uff1a\u7528\u6237\u4f53\u9a8c\uff08UX\uff09<\/strong>\u4e0eSEO\u4f18\u5316<\/strong>\u3002\u8fd9\u4e24\u8005\u5982\u540c\u201c\u8f66\u4e4b\u53cc\u8f6e\u201d\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002\u7528\u6237\u4f53\u9a8c\u51b3\u5b9a\u8bbf\u5ba2\u662f\u5426\u613f\u610f\u505c\u7559\u5e76\u8f6c\u5316\uff0c\u800cSEO\u4f18\u5316\u5219\u51b3\u5b9a\u4e86\u7f51\u7ad9\u80fd\u5426\u88ab\u76ee\u6807\u7528\u6237\u53d1\u73b0\u3002\u5982\u4f55\u5e73\u8861\u4e8c\u8005\uff1f\u4ee5\u4e0b\u4ece\u7b56\u7565\u5230\u5b9e\u64cd\u9010\u4e00\u89e3\u6790\u3002<\/p>\n

\u4e00\u3001\u7528\u6237\u4f53\u9a8c\uff1a\u7559\u4f4f\u7528\u6237\u7684\u6838\u5fc3\u7ade\u4e89\u529b<\/strong><\/h3>\n

1. \u76f4\u89c2\u7684\u5bfc\u822a\u4e0e\u9875\u9762\u7ed3\u6784<\/strong><\/h4>\n

\u7528\u6237\u8fdb\u5165\u7f51\u7ad9\u540e\uff0c3\u79d2\u5185\u82e5\u65e0\u6cd5\u627e\u5230\u6240\u9700\u4fe1\u606f\uff0c\u5927\u6982\u7387\u4f1a\u76f4\u63a5\u79bb\u5f00\u3002\u4e34\u9091\u672c\u5730\u4f01\u4e1a\u7f51\u7ad9\u9700\u6ce8\u91cd\u6241\u5e73\u5316\u7ed3\u6784\u8bbe\u8ba1<\/strong>\uff0c\u51cf\u5c11\u70b9\u51fb\u5c42\u7ea7\u3002\u4f8b\u5982\uff0c\u5c06\u201c\u4ea7\u54c1\u670d\u52a1\u201d\u201c\u5173\u4e8e\u6211\u4eec\u201d\u201c\u8054\u7cfb\u65b9\u5f0f\u201d\u7b49\u6838\u5fc3\u680f\u76ee\u7f6e\u4e8e\u9996\u9875\u9876\u90e8\u5bfc\u822a\u680f\uff0c\u5e76\u91c7\u7528\u9762\u5305\u5c51\u5bfc\u822a\u8f85\u52a9\u7528\u6237\u5b9a\u4f4d\u3002<\/p>\n

2. \u79fb\u52a8\u7aef\u9002\u914d\u4e0e\u52a0\u8f7d\u901f\u5ea6<\/strong><\/h4>\n

\u622a\u81f32024\u5e74\uff0c\u8d8560%\u7684\u6d41\u91cf\u6765\u81ea\u79fb\u52a8\u7aef\u3002\u4e34\u9091\u4f01\u4e1a\u9700\u786e\u4fdd\u7f51\u7ad9\u5728\u624b\u673a\u3001\u5e73\u677f\u7b49\u8bbe\u5907\u4e0a\u81ea\u9002\u5e94\u663e\u793a<\/strong>\uff0c\u907f\u514d\u56fe\u7247\u53d8\u5f62\u6216\u6309\u94ae\u9519\u4f4d\u3002\u540c\u65f6\uff0c*\u52a0\u8f7d\u901f\u5ea6*\u662f\u5173\u952e\u2014\u2014\u901a\u8fc7\u538b\u7f29\u56fe\u7247\uff08WebP\u683c\u5f0f\uff09\u3001\u542f\u7528CDN\u52a0\u901f\u3001\u7cbe\u7b80\u4ee3\u7801\u7b49\u65b9\u5f0f\uff0c\u5c06\u9996\u5c4f\u52a0\u8f7d\u65f6\u95f4\u63a7\u5236\u57282\u79d2\u5185\u3002<\/p>\n

3. \u5185\u5bb9\u4ef7\u503c\u4e0e\u53ef\u8bfb\u6027<\/strong><\/h4>\n

\u7528\u6237\u505c\u7559\u65f6\u957f\u4e0e\u5185\u5bb9\u8d28\u91cf\u76f4\u63a5\u76f8\u5173\u3002\u4e34\u9091\u4f01\u4e1a\u5e94\u907f\u514d\u5806\u780c\u884c\u4e1a\u672f\u8bed\uff0c\u8f6c\u800c\u7528\u573a\u666f\u5316\u8bed\u8a00<\/strong>\u63cf\u8ff0\u670d\u52a1\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u672c\u5730\u88c5\u4fee\u516c\u53f8\u53ef\u5c55\u793a\u201c\u4e34\u9091100+\u5bb6\u5ead\u9009\u62e9\u7684\u73af\u4fdd\u8bbe\u8ba1\u65b9\u6848\u201d\uff0c\u800c\u975e\u5355\u7eaf\u7f57\u5217\u201c\u7532\u919b\u68c0\u6d4b\u201d\u201c\u6c34\u7535\u6539\u9020\u201d\u7b49\u5173\u952e\u8bcd\u3002<\/p>\n

\u4e8c\u3001SEO\u4f18\u5316\uff1a\u8ba9\u7f51\u7ad9\u88ab\u201c\u770b\u89c1\u201d\u7684\u6280\u672f\u7b56\u7565<\/strong><\/h3>\n

1. \u5173\u952e\u8bcd\u5e03\u5c40\uff1a\u7cbe\u51c6\u5339\u914d\u672c\u5730\u9700\u6c42<\/strong><\/h4>\n

SEO\u4f18\u5316\u7684\u8d77\u70b9\u662f\u5173\u952e\u8bcd\u7814\u7a76\u3002\u4e34\u9091\u4f01\u4e1a\u9700\u7ed3\u5408\u672c\u5730\u641c\u7d22\u4e60\u60ef\uff0c\u6316\u6398\u957f\u5c3e\u8bcd\u3002\u4f8b\u5982\uff0c\u201c\u4e34\u9091\u7f51\u7ad9\u5efa\u8bbe\u516c\u53f8\u63a8\u8350\u201d\u6bd4\u201c\u7f51\u7ad9\u5efa\u8bbe\u201d\u66f4\u5177\u9488\u5bf9\u6027\u3002\u6838\u5fc3\u5173\u952e\u8bcd\u5e94\u81ea\u7136\u878d\u5165\u6807\u9898\uff08H1\uff09\u3001\u526f\u6807\u9898\uff08H2\/H3\uff09\u3001\u9996\u6bb5\u53ca\u56fe\u7247ALT\u6807\u7b7e\u4e2d\uff0c\u5bc6\u5ea6\u63a7\u5236\u57281%-2%\u3002<\/p>\n

<\/p>\n

2. \u6280\u672fSEO\uff1a\u592f\u5b9e\u57fa\u7840\u67b6\u6784<\/strong><\/h4>\n
    \n
  • \n

    HTTPS\u52a0\u5bc6<\/strong>\uff1a\u63d0\u5347\u7f51\u7ad9\u5b89\u5168\u6027\uff0c\u540c\u65f6\u83b7\u5f97\u641c\u7d22\u5f15\u64ce\u4fe1\u4efb\uff1b<\/p>\n<\/li>\n

  • \n

    \u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0<\/strong>\uff1a\u901a\u8fc7Schema\u6807\u6ce8\u4f01\u4e1a\u5730\u5740\u3001\u7535\u8bdd\u3001\u670d\u52a1\u8bc4\u5206\uff0c\u589e\u5f3a\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u201c\u5bcc\u7247\u6bb5\u201d\u5c55\u793a\uff1b<\/p>\n<\/li>\n

  • \n

    \u6b7b\u94fe\u5904\u7406<\/strong>\uff1a\u5b9a\u671f\u4f7f\u7528\u5de5\u5177\uff08\u5982Google Search Console\uff09\u6392\u67e5404\u9875\u9762\uff0c\u8bbe\u7f6e301\u91cd\u5b9a\u5411\u81f3\u76f8\u5173\u9875\u9762\u3002<\/p>\n

    3. \u5185\u5bb9\u66f4\u65b0\u4e0e\u5916\u90e8\u94fe\u63a5<\/strong><\/h4>\n

    \u641c\u7d22\u5f15\u64ce\u504f\u597d\u6d3b\u8dc3\u7f51\u7ad9\u3002\u4e34\u9091\u4f01\u4e1a\u53ef\u901a\u8fc7\u5b9a\u671f\u53d1\u5e03\u884c\u4e1a\u6d1e\u5bdf<\/em>\uff08\u5982\u201c\u4e34\u9091\u7535\u5546\u53d1\u5c55\u8d8b\u52bf\u201d\uff09\u3001\u5ba2\u6237\u6848\u4f8b\u7b49\u5185\u5bb9\u4fdd\u6301\u66f4\u65b0\u3002\u540c\u65f6\uff0c\u4e0e\u672c\u5730\u5a92\u4f53\u3001\u884c\u4e1a\u534f\u4f1a\u5408\u4f5c\u83b7\u53d6\u9ad8\u8d28\u91cf\u5916\u94fe<\/strong>\uff0c\u63d0\u5347\u57df\u540d\u6743\u5a01\u6027\uff08DA\u503c\uff09\u3002<\/p>\n<\/li>\n<\/ul>\n

    \u4e09\u3001\u7528\u6237\u4f53\u9a8c\u4e0eSEO\u7684\u534f\u540c\u6548\u5e94<\/strong><\/h3>\n

    1. \u8df3\u51fa\u7387\u4e0e\u6392\u540d\u7684\u53cc\u5411\u5f71\u54cd<\/strong><\/h4>\n

    \u7528\u6237\u4f53\u9a8c\u5dee\u7684\u7f51\u7ad9\uff0c\u5373\u4f7f\u901a\u8fc7SEO\u83b7\u5f97\u6d41\u91cf\uff0c\u9ad8\u8df3\u51fa\u7387\u4e5f\u4f1a\u62c9\u4f4e\u641c\u7d22\u5f15\u64ce\u6392\u540d\u3002\u53cd\u4e4b\uff0c\u5185\u5bb9\u4f18\u8d28\u3001\u4ea4\u4e92\u6d41\u7545\u7684\u9875\u9762\uff0c\u80fd\u901a\u8fc7\u5ef6\u957f\u505c\u7559\u65f6\u95f4\u3001\u964d\u4f4e\u8df3\u51fa\u7387\uff0c\u95f4\u63a5\u63d0\u5347SEO\u6548\u679c\u3002<\/p>\n

    2. \u5185\u90e8\u94fe\u63a5\u4f18\u5316\uff1a\u53cc\u8d62\u7b56\u7565<\/strong><\/h4>\n

    \u5728\u6587\u7ae0\u4e2d\u6dfb\u52a0\u76f8\u5173\u5185\u5bb9\u7684\u951a\u6587\u672c\u94fe\u63a5\uff08\u5982\u4ece\u201c\u4e34\u9091\u7f51\u7ad9\u8bbe\u8ba1\u6848\u4f8b\u201d\u8df3\u8f6c\u81f3\u201c\u670d\u52a1\u62a5\u4ef7\u9875\u9762\u201d\uff09\uff0c\u65e2\u80fd\u5f15\u5bfc\u7528\u6237\u6df1\u5ea6\u6d4f\u89c8\uff0c\u53c8\u80fd\u4f20\u9012\u9875\u9762\u6743\u91cd\uff0c\u5f3a\u5316SEO\u6548\u679c\u3002<\/p>\n

    3. \u6570\u636e\u9a71\u52a8\u8fed\u4ee3<\/strong><\/h4>\n

    \u901a\u8fc7Google Analytics\u5206\u6790\u7528\u6237\u884c\u4e3a\u8def\u5f84\uff0c\u5b9a\u4f4d\u8df3\u51fa\u7387\u9ad8\u7684\u9875\u9762\u5e76\u4f18\u5316\u3002\u4f8b\u5982\uff0c\u82e5\u201c\u4e34\u9091\u672c\u5730\u670d\u52a1\u201d\u9875\u9762\u8df3\u51fa\u7387\u8fbe70%\uff0c\u9700\u68c0\u67e5\u5185\u5bb9\u76f8\u5173\u6027\u6216\u52a0\u8f7d\u901f\u5ea6\uff0c\u540c\u6b65\u8c03\u6574\u5173\u952e\u8bcd\u5e03\u5c40\u3002<\/p>\n

    \u56db\u3001\u4e34\u9091\u4f01\u4e1a\u7684\u672c\u5730\u5316SEO\u5b9e\u8df5<\/strong><\/h3>\n

    1. \u672c\u5730\u76ee\u5f55\u4e0e\u5730\u56fe\u6807\u6ce8<\/strong><\/h4>\n

    \u5728\u767e\u5ea6\u5730\u56fe\u3001\u9ad8\u5fb7\u5730\u56fe\u6807\u6ce8\u4f01\u4e1a\u4f4d\u7f6e\uff0c\u5e76\u63d0\u4ea4\u81f3\u767e\u5ea6\u672c\u5730\u5546\u5bb6\u5e73\u53f0\u3002\u786e\u4fdd\u540d\u79f0\u3001\u5730\u5740\u3001\u7535\u8bdd\uff08NAP\u4fe1\u606f\uff09\u5168\u7f51\u4e00\u81f4\uff0c\u4fbf\u4e8e\u641c\u7d22\u5f15\u64ce\u6293\u53d6\u3002<\/p>\n

    2. \u533a\u57df\u5316\u5185\u5bb9\u521b\u4f5c<\/strong><\/h4>\n

    \u56f4\u7ed5\u4e34\u9091\u672c\u5730\u9700\u6c42\u521b\u4f5c\u5185\u5bb9\uff0c\u5982\u201c\u4e34\u9091\u4e2d\u5c0f\u4f01\u4e1a\u5982\u4f55\u901a\u8fc7\u7f51\u7ad9\u83b7\u5ba2\u201d\u201c\u4e34\u9091\u7279\u8272\u4ea7\u4e1a\uff08\u5982\u519c\u526f\u4ea7\u54c1\uff09\u7ebf\u4e0a\u5316\u6848\u4f8b\u201d\u3002\u6b64\u7c7b\u5185\u5bb9\u6613\u88ab\u672c\u5730\u7528\u6237\u641c\u7d22\uff0c\u4e14\u7ade\u4e89\u5ea6\u8f83\u4f4e\u3002<\/p>\n

    3. \u7528\u6237\u8bc4\u4ef7\u7ba1\u7406<\/strong><\/h4>\n

    \u9f13\u52b1\u5ba2\u6237\u5728\u7f51\u7ad9\u6216\u7b2c\u4e09\u65b9\u5e73\u53f0\uff08\u5982\u5927\u4f17\u70b9\u8bc4\uff09\u7559\u4e0b\u8bc4\u4ef7\u3002\u79ef\u6781\u56de\u590d\u5e76\u4f18\u5316\u5dee\u8bc4\uff0c\u65e2\u80fd\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u53c8\u80fd\u901a\u8fc7UGC\u5185\u5bb9\u4e30\u5bcc\u5173\u952e\u8bcd\u5e93\u3002<\/p>\n

    \u4e94\u3001\u5de5\u5177\u63a8\u8350\uff1a\u4e34\u9091\u4f01\u4e1a\u5fc5\u5907\u7684UX\u4e0eSEO\u52a9\u624b<\/strong><\/h3>\n
      \n
    • UX\u68c0\u6d4b<\/strong>\uff1aHotjar\uff08\u70ed\u529b\u56fe\u5206\u6790\uff09\u3001PageSpeed Insights\uff08\u901f\u5ea6\u8bca\u65ad\uff09\uff1b<\/li>\n
    • SEO\u4f18\u5316<\/strong>\uff1aSEMrush\uff08\u5173\u952e\u8bcd\u6316\u6398\uff09\u3001Ahrefs\uff08\u5916\u94fe\u5206\u6790\uff09\uff1b<\/li>\n
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